The Zotye logo is a simple "Z" that represents the initials of Zotye Auto. The logo consists of a single letter "Z" inside a square frame. The Zotye logo is designed to convey modern manufacturing and sleek automotive design.
Zotye Auto was a privately owned Chinese automotive manufacturer founded in 2005 in Yongkang, Zhejiang Province, China. The company focused on automobile manufacture, imitating European and American models, as well as certain Chinese ones. Zotye Auto was noted for making copies of vehicles from a variety of known automakers, both European and Asian. Zotye Holding Group held the brand, which discontinued operations in 2021, alleging bankruptcy.
The Zotye Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
