Jidu Auto, or Ji Du Zhixing (极度智行), is a subsidiary of Baidu, one of China's leading technological businesses. Jidu Auto focuses on developing and manufacturing electric cars (EVs) with self-driving capabilities. It is a collaborative venture between Baidu and Chinese carmaker Geely. The cooperation between Baidu and Geely combines Baidu's expertise in artificial intelligence and self-driving technology with Geely's experience in automotive production.
The Jidu logo features an abstract symbol made up of a square and a short arc, which resembles the letter "u" in Jidu. The brand name appears beside the emblem.
The Jidu Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
