Lynk & Co is an automotive brand owned by Zhejiang Geely Holding Group, a Chinese multinational automaker. The brand was founded in 2016, with the goal of providing connected and shared mobility solutions. Lynk & Co manufactures tiny crossover cars that are built for urban situations and come with innovative connection features.
The Lynk & Co logo features the brand name "Lynk & Co" written in a stylized black lettering with the letters "y", "k" and "o" not fully formed. The logo's minimalistic style, executed in black and white represents the brand's intentions to stay on the market for decades.
The Lynk & Co Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
