MINI is a British automotive marque owned by BMW since 2000. The brand specializes in producing small cars known for their distinctive design, compact size, and sporty performance. Originally, MINI was a marque of the British Motor Corporation, which later became part of British Leyland and then Rover Group before being acquired by BMW.
The MINI logo, which was simplified in 2018, consists of a black circle with a white outline and the capitalized word "MINI" in a unique sans-serif typeface. The wings, which symbolize speed, strength, and freedom, are now rendered in a minimalist form, with black lines on a white background.
The MINI Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
