Invicta was a British automobile company best known for making luxury vehicles. Noel Macklin and Oliver Lyle started the first firm, Invicta Cars, back in 1925. The company acquired popularity for its high-performance vehicles, notably sports cars, which were known for their speed and engineering prowess.
The Invicta Car logo consists of two wings separated by the brand's name. The word "Invicta" is positioned vertically, with the letters following the curvature of the wings. The logo depicts a flying bird, with its feathers painted in vibrant, expressive colors. The primary message of such a logo is to elicit good feelings while conveying the brand's sense of freedom and strength.
The Invicta Car Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
