Caterham is a British maker of lightweight sports vehicles and Formula One racecars. Graham Nearn started Caterham Cars in 1973 after acquiring the rights to produce and continue manufacturing of the Lotus Seven, a well-known sports vehicle developed by Colin Chapman of Lotus Cars.
The Caterham logo consists of a solid yellow circle outlined in white bearing the word "Caterham", with a smaller green circle in the middle and a yellow shape carrying the inscription "Super 7". This design is distinguished by its harmonious and optimum interior content, which reflects the company's emphasis on lightweight sports vehicles and kit cars.
The Caterham Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
