John Cooper Works (JCW) is the performance branch of the British automaker MINI, which is owned by BMW. The John Cooper Works models are high-performance variants of MINI automobiles, distinguished by their sporty look, improved performance, and handling qualities. These cars often have more powerful engines, enhanced brakes, sport-tuned suspension systems, and other performance-oriented features than normal MINI models.
This John Cooper Works logo was debuted in 2023, accompanying the new generation of MINIs. The logo is a sleeker, more contemporary design that replaces the previous "surf-board" logo style. The logo represents the passion and sporty nature of the brand.
The John Cooper Works Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
