Audi Sport is the performance division of German automaker Audi AG. It is in charge of designing and producing high-performance, motorsport-oriented automobiles under the Audi brand. The Audi Sport range comprises a variety of cars, including the Audi RS series, which are high-performance variants of current Audi models, as well as unique performance models such as the Audi R8 supercar.
The Audi Sport logo is red in color which represents passion, strength, and exclusivity. The symbol combines expressiveness and balance, indicating the car's balanced running gear. The logo consists of a red rhombus, and the brand name printed next to the icon.
The Audi Sport Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
