Auto Union was a major German automobile manufacturing consortium throughout the twentieth century. It was formed in 1932 by the amalgamation of four pre-existing companies: Audi, DKW, Horch and Wanderer. The name "Auto Union" was chosen to symbolize the combination of these four brands.
The Auto Union logo features four interlocking rings, representing the initial four members: Audi, DKW, Horch, and Wanderer. The logo represents the unification of four German vehicle manufacturers that combined in 1932 to become Auto Union AG. Audi, a wholly owned company of Audi AG, continues to utilize the four rings as its logo.
The Auto Union Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
