The Quattro logo is a simple depiction of the brand name in a black stylized lettering. Different variations of the logo includes a gecko lizard, which was chosen for its ability to cling to nearly any surface, much like the grip of the Quattro's all-wheel drive system.
Audi's Quattro is a car equipped with the Quattro all-wheel-drive technology. Audi's Quattro system is noted for boosting traction and stability by distributing power to all four wheels, resulting in better performance and handling, especially in severe weather or difficult terrain.
The Quattro Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
