The Wiesmann logo features a silver-gray gecko, which was chosen by the company's founders, Martin and Friedhelm Wiesmann, to symbolize their brand. The gecko represents the company's devotion to staying on the road as if defying physics, an homage to the performance and handling of its sports vehicles.
Wiesmann is a German car maker that specializes in handcrafted bespoke convertibles and coupes. The company was formed in 1988 by brothers Martin and Friedhelm Wiesmann. It is recognized for making puristic sports vehicles that combine classic style with cutting-edge technology.
The Wiesmann Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
