Lionel Martin and Robert Bamford created Aston Martin Lagonda Global Holdings Ltd, a British premium sports vehicle company, in 1913. Aston Martin is well known for developing high-performance and elegant automobiles, with models such as the DB series, Vanquish, and Vantage receiving global recognition.
The Aston Martin logo, which has a stylized wings-like badge, has a deep symbolic significance. The wings indicate speed, freedom, dreams, and adventure, representing the brand's connection to the ascent up Aston Hill and the sense of liberation it conveys.
The Aston Martin Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
