Lotec is a German automobile engineering company that specializes in high performance sports vehicles. One of their most well known products is the Lotec C1000, a supercar known for its extraordinary performance and distinctive look. The C1000 was powered by a twin-turbocharged Mercedes-Benz V8 engine with up to 1,000 horsepower, thus the name. Lotec vehicles are known for their unique craftsmanship, cutting edge technology, and limited production runs, making them highly sought after by automobile enthusiasts and collectors.
The Lotec logo, designed in 1983, displays a powerful unique inscription of the brand name printed in a sans-serif typeface, with the letters overlapping to make a continuous pattern.
The Lotec Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
