Pegaso was a Spanish automaker noted for its luxury vehicles, lorries, and buses. The company was created in 1946 and headquartered in Barcelona, Spain. Pegaso vehicles were known for their engineering prowess and performance, especially in racing. The Z-102, which was built from 1951 to 1958, was one of Pegaso's most famous models.
Pegaso logo consists of a black leaping horse figure on a white backdrop, encompassed by a circular black frame. The horse is a visual depiction of Pegasus, a legendary figure. The logo has stayed virtually intact throughout the brand's existence, with just minor variations in 1990.
The Pegaso Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
