The Porsche logo includes a rearing black horse, an homage to Stuttgart's seal. The horse is a key component of the Porsche crest, which has been used since 1952. The design of the logo was inspired by the Stuttgart municipal emblem, and the horse represents the city's heritage of horse breeding.
Porsche is a renowned German vehicle company that produces high performance sports cars, SUVs, and sedans. Ferdinand Porsche founded the company in 1931, and it has a long history of engineering prowess, exquisite workmanship, and iconic designs.
The Porsche Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
