The Singer logo features a horizontally extended banner with a triangle tip pointing upward. Inside the silver element, there is another shape but with a glossy surface and white text. The "Singer" inscription is placed in uppercase in white and done in a square sans-serif typeface with thin but powerful, clean lines.
Singer Vehicle Design is a California-based company that specializes in restoring and upgrading Porsche 911s from 1989 to 1994. Their work is noted for merging vintage Porsche design aspects with current performance and technological enhancements, resulting in highly personalized and desirable automobiles. Singer vehicles are known for their meticulous attention to detail, workmanship, and distinct style.
The Singer Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
