The RUF logo is a stylized representation of the company's name that has not changed since its creation in 1939. The logo combines the letters "R," "U," and "F" to form a stylized design, conveying a sense of flight, freedom, and speed.
RUF Automobile GmbH is a German vehicle company that focuses on high performance sports cars and supercars. RUF is known for its ability in upgrading and altering Porsche vehicles, frequently transforming them into custom, high-performance machines.
The RUF Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
