BMW M is the high-performance branch of BMW AG, a German multinational company that manufactures luxury cars and motorbikes. BMW M GmbH (Motorsport GmbH) was founded as a BMW subsidiary in 1972 to focus on motorsports and the development of high-performance automobiles. The first BMW M-badged vehicle was the BMW M1, a mid-engined sports automobile designed for racing.
The BMW M logo features three colors: blue for BMW, red for racing, and violet for a unique blend of the two. The blue color is drawn from BMW's corporate visual design and represents the company's beginnings - the Bavarian area.
The BMW M Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
