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Category: Car

BMW M Logo Meaning and Description.

BMW M is the high-performance branch of BMW AG, a German multinational company that manufactures luxury cars and motorbikes. BMW M GmbH (Motorsport GmbH) was founded as a BMW subsidiary in 1972 to focus on motorsports and the development of high-performance automobiles. The first BMW M-badged vehicle was the BMW M1, a mid-engined sports automobile designed for racing.

The BMW M logo features three colors: blue for BMW, red for racing, and violet for a unique blend of the two. The blue color is drawn from BMW's corporate visual design and represents the company's beginnings - the Bavarian area.

The BMW M Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.

BMW M Logo Transparent PNG

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