Horch was a German car brand established in 1904 by August Horch. The name "Horch" translates to "listen" or "hear" in German. August Horch initially started the company in Cologne but later moved it to Zwickau, where it became part of the larger auto manufacturing hub in Saxony. Horch gained recognition for producing luxury automobiles known for their high quality and advanced engineering.
The Horch car logo is made up of four interwoven rings that represent the unification of four car manufacturers, including Horch, under the Auto unification in 1932. The Horch logo was designed to represent high class and super quality, reflecting the luxury specialization of the company.
The Horch Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
