Geely Auto Group, or simply Geely, is a Chinese automaker based in Hangzhou, China. It was formed in 1986 by Li Shufu and initially concentrated on creating refrigerators. However, in the late 1990s, Geely turned its attention to vehicle manufacture.
The Geely Auto logo is composed of six segments and the brand's name written below the segments. The shield shape symbolizes the company's commitment to safety and the company's growth.
The Geely Auto Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
