The Zeekr logo consists of two parts: the Zeekr badge, a horizontal extension of the Geely "jewel" emblem contained in a thick black frame, and the text "Zeekr" written in a modern sans-serif typeface. The logo's minimalist and contemporary design reflects the brand's futuristic approach and strong character.
Zeekr is a luxury electric car brand owned by Geely Automobile Holdings that debuted in 2021. Zeekr focuses on electric vehicles and is based on the EV-focused Sustainable Experience Architecture (SEA). The brand's car lineup includes the Zeekr 007, a small executive sedan, the Zeekr 009, a full-size MPV, and the Zeekr X, a subcompact SUV.
The Zeekr Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
