DS Automobiles is a French premium automotive brand owned by Groupe PSA (now Stellantis), which also includes brands like Peugeot, Citroën, Opel, and Vauxhall. DS Automobiles was established in 2009 as a sub-brand of Citroën, but in 2014 it became a standalone brand focusing on luxury vehicles.
The DS Automobiles logo is a modern and futuristic design that embodies the brand's fresh and distinct character. The emblem, including the letters "D" and "S" in a distinctive and modern form, was revised in 2019. The logo indicates the brand's goal to build a distinct and premium identity. The DS logo, developed by Korean artist Jin Joo, helps the brand differentiate itself from its parent business, Citroën.
The DS Automobiles Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
