Acura is the premium automobile subsidiary of Japanese manufacturer Honda. It entered the North American market in 1986, becoming one of the first Japanese luxury brands. Acura automobiles are noted for their performance, modern technology, and luxurious amenities.
The Acura logo is a stylized letter "A" composed of two strong parts with sharper angles joined by a thin and short horizontal bar. Acura's name is taken from the caliper, symbolizing the rigorous attention to detail in its designs.
The Acura Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
