Infiniti is Nissan's premium automobile division. It was founded in 1989 to compete with other premium brands, such as Lexus and Acura. Infiniti automobiles are noted for their performance, luxurious amenities, and cutting-edge technology. The brand includes sedans, SUVs, and coupes aimed at premium clients. Infiniti automobiles are sold all over the world, with a particularly strong presence in North America, China, and the Middle East.
The Infiniti logo consists of two lines heading upwards to a horizon, giving the image of a mountain top or a road. The metallic oval of the emblem has two dynamic lines merging in the middle, representing elegance, the 'infinite road', and the vanishing point of a straight road beyond the horizon. The horizon is meaningful because the company strives for new heights in the automobile sector.
The Infiniti Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
