Lucid Motors is an American automaker that primarily produces electric automobiles. Lucid Motors was started in 2007 as Atieva and relaunched as Lucid Motors in 2016. Their main car is the Lucid Air, a premium electric sedan designed to compete with Tesla’s Model S. The Lucid Air has remarkable performance specs, including a long range on a single charge, opulent interior amenities, and modern technology.
The Lucid logo is a simple design that uses a bespoke uppercase sans-serif typeface with black letters that are horizontally extended and have elongated bars.
