The Scion logo includes a futuristic symbol and a wordmark. The symbol is a stylized "S" wrapped in an oval frame with a horizontal thick line containing the brand name. It is three-dimensional and resembles a sharp blade or a spacecraft, representing the brand's strength, confidence, growth, and creativity. The logo promises excellent performance and endurance, with the "S" symbolizing high speed, dynamism, and mobility.
Scion was a brand of automobiles created by Toyota Motor Corporation for the North American market. The brand was founded in 2003 with the goal of appealing to younger consumers. Scion automobiles were recognized for their affordability, customizable features, and distinctive styling.
The Scion Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
