CUPRA is a Spanish motor brand owned by the Volkswagen Group, especially its SEAT division. It began as SEAT's performance section in 2018 before becoming a distinct brand. CUPRA focuses on manufacturing high-performance automobiles with stylish looks and cutting-edge technologies.
The Cupra logo consists of a wordmark with an emblem on top. The wordmark is all capital letters and uses a futuristic sans-serif typeface that is somewhat flattened. The insignia is a sharp X-shaped symbol with the lower tails stretched and the higher ones folded, suggesting a spider with insufficient legs.
The Cupra Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
