The Mopar logo is a mark or badge used to identify automobiles with Mopar components or accessories, which are made by the Chrysler Group's parts and service business. The logo is a blue expanded iconic "M" positioned atop the black capitalized wordmark in contemporary sans-serif letters that have been somewhat flattened and stretched. Mopar logo symbolizes the brand's excellence and dependability.
The Mopar Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
