The SRT logo which features the brand name in a stylized font is a distinctive mark of high performance and iconic vehicles that continue to push the boundaries of automotive engineering and design.
SRT is a vehicle built by Chrysler's Street and Racing Technology (SRT). SRT is a high-performance vehicle group of Fiat Chrysler Automobiles (FCA), which has been renamed Stellantis following its merger with PSA. SRT automobiles are recognized for their superior performance, handling, and aggressive style.
The SRT Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
