DeSoto Automobiles was a brand of automobiles manufactured and marketed by the Chrysler Corporation from 1928 to 1961. Positioned in the medium priced segment of the market, DeSoto offered a range of models over its lifespan, including sedans, coupes, convertibles, and station wagons. The brand was known for its stylish designs, innovative features, and solid performance.
The DeSoto logo features a stylized image of the explorer Hernando de Soto, after whom the marque was named. The brand's name is written in a red stylized font below the emblem.
The DeSoto Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
