Mercury was a brand of automobiles that was marketed by the Ford Motor Company in the United States and Canada. Mercury, founded in 1938, was positioned between the popular Ford and luxury Lincoln models. Mercury automobiles were meant to provide a balance of performance, style, and amenities that appealed to a somewhat more wealthy market group than Ford but were not as opulent as Lincoln.
The Mercury logo, known as the "Winding Road," has two meanings. It resembles a meandering path to the right, but it may also be seen as an abstract representation of the Greek deity Mercury's winged helmet from the original emblem. The brand is named after Mercury, the Greek deity of merchants and travelers, who is best known for his winged sandals.
The Mercury Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
