Lincoln is a luxury automobile brand owned by Ford Motor Company. Lincoln is recognized for providing high-end automobiles and SUVs with opulent interiors, modern technology, and smooth driving experiences. The Lincoln Navigator, Lincoln Aviator, Lincoln Continental, and Lincoln MKZ are among their most popular models.
The Lincoln logo features a four-pointed star encased in a frame and the brand name placed below it. The emblem has been part of the brand's visual identity since 1964. The star is frequently viewed as a heavenly body, symbolizing the brand's grandeur and beauty.
The Lincoln Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
