Ford Performance vehicles (FPV) was a branch of Ford Australia that focused on high-performance vehicles. The business was founded in 2002 as a partnership between Ford Australia and Prodrive, a British motorsport engineering company.
The Ford Performance Vehicles logo features the letters "FPV" in a distinctive and stylized font. The emblem has an eagle face placed on the left side.
The Ford Performance Vehicles Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
