LaSalle was a brand of luxury automobiles manufactured and sold by General Motors' Cadillac division from 1927 through 1940. Created to bridge the price gap between Cadillac and Buick, LaSalle cars were known for their stylish designs and advanced engineering features. LaSalle cars were designed to be more affordable than Cadillacs while still offering many of the same features and a similar level of luxury.
LaSalle logo features the lettering "LaS" placed inside a red circle. The letters are positioned in an artistic way, with the "A" standing on the horizontal bar of the "L," and the "S" placed lower.
The LaSalle Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
