Cadillac is a luxury automobile brand owned by General Motors (GM). Founded in 1902 by Henry Leland, Cadillac is one of the oldest automobile brands in the world. Known for its luxurious vehicles, Cadillac has a long history of innovation and has often been at the forefront of automotive technology.
The Cadillac logo consists of the crest and the wordmark in black and white color theme. According to Cadillac, each part of the Cadillac crest has a distinct significance, and multiple aspects represent various beneficial traits, such as purity, generosity, virtue, and knightly courage, as well as noble service by ancestors of the families during the Crusades.
The Cadillac Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
