Hongqi, or "Red Flag" in English, is a Chinese luxury car brand owned by the state-owned automaker FAW Group. Hongqi, founded in 1958, is one of China's oldest passenger automobile brands. It began as the car brand for high-ranking government officials and international dignitaries. Hongqi vehicles are noted for their unusual style, luxurious amenities, and cutting-edge technology.
Hongqi logo features a red shield bordered in a metal looking frame. The company's logo, which has been used for almost 50 years, is an important part of their corporate identification. Hongqi's brand strategy emphasizes "new nobility", "new exquisiteness", and "new feelings," and the logo is profoundly merged with eastern traditional culture and world advanced culture, showing the brand's devotion to developing exceptional products and services.
The Hongqi Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
