Chrysler is an American vehicle manufacturer that has had a considerable impact on the automotive industry since its inception in 1925 by Walter Chrysler. Chrysler has developed a diverse range of cars, including sedans, minivans, SUVs, and trucks. Throughout its history, the company's ownership and corporate structure have changed several times.
The Chrysler logo features wings created in flat black lines and a medium-weight sans-serif wordmark. The blue and silver color combination indicates a professional attitude, the brand's durability, and stability.
The Chrysler Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
