Ram is a brand of trucks manufactured by Stellantis North America, formerly known as Fiat Chrysler Automobiles (FCA). The Ram brand was founded in 2009, when FCA split its truck business from Dodge, establishing Ram as an independent brand focused entirely on trucks.
The Ram logo has a three dimensional look. The current logo was designed using the Optiflare typeface, which has squat, broad letters without serifs. The logo is frequently portrayed with a symbol of a ram and is related with the brand's strong history.
The Ram Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
