The Dodge Charger is a mid-sized to full-sized car manufactured by Dodge, a Stellantis-owned brand. It has a long and illustrious history, with several versions and models introduced since its beginnings in the 1960s.
The Dodge Charger logo is a simple yet powerful and innovative design. It features the corporate Dodge logotype and the wordmark "Charger" in a strong, modern sans-serif typeface with clear curves. The logo has a black-and-white color scheme that turns shiny silver when displayed on Charger vehicles. The dark color of the emblem represents confidence, strength, and violence, setting the renowned vehicle model apart from its competitors.
The Dodge Charger Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
