Hartge is a German tuning company that focuses on BMW and MINI automobiles. Herbert Hartge founded the company in 1971, and it became well-known for improving the performance, handling, and style of these vehicles. Hartge provides a variety of improvements, including engine changes, suspension advancements, aerodynamic components, and interior adjustments.
The Hartge logo has a geometric element and an overlapping wordmark. The primary branding color is silver, which represents a spotless reputation and a "bright history" of accomplishment. The logo's style is basic and precise, with a vertically arranged blue parallelogram and a silver wordmark that emphasize the company's professionalism, high quality, and accountability.
The Hartge Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
