Nismo is Nissan's motorsport and high performance subsidiary. Nismo is an abbreviation for "Nissan Motorsports International" and is in charge of tuning and altering Nissan automobiles to boost performance and racing capabilities. Nismo-branded vehicles frequently include improvements in areas such as engine power, suspension, aerodynamics, and style.
The Nismo logo features lowercase, italicized black lettering of the brand name with the letter "O" being red. The logo expresses Nismo's love and admiration for discovery, as well as its desire to exalt its motherland.
The Nismo Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
