Carlsson is a well known automobile company that customizes and improves vehicle performance, especially for premium cars. Founded in 1989 by brothers Rolf and Andreas Hartge in Germany, the company has had tremendous success in automotive customisation and performance.
The Carlsson logo features a shield bearing a horse figure which reflects the brand's key values, which include quality, ambition and innovation.
The Carlsson Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.