AC Sport Cars is a notable automobile manufacturer located in Portugal that designs and manufactures high-performance cars. The brand is well-known for its unique technical solutions and meticulous attention to detail, providing outstanding driving experiences for fans worldwide. AC Sport Cars was established in 1904 by John Weller and John Withers.
The AC Sport Cars logo is a roundel with the initials "AC" in the middle, encircled by a circle. The company has used the logo since it first used the "AC" roundel in 1911, when it was known as Auto Carriers Ltd. The company has subsequently grown into AC Cars Ltd. and the emblem remains a key component of its corporate identity.
The AC Sport Cars Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
