Land Rover is a British automaker best recognized for producing high-end four-wheel-drive cars. Land Rover was originally a marque inside the Rover Company, which was eventually purchased by the British Leyland company and then by the Rover Group. Land Rover now runs under the Jaguar Land Rover (JLR) brand, which is owned by the Indian giant Tata Motors.
The Land Rover logo features a green oval with a silver border and the name "Land Rover" in silver, italicized letters. The logo has changed throughout time, but the green oval has remained a consistent component.
The Land Rover Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
