Denza is a China-based electric car brand. It is a joint venture between BYD Auto, a Chinese electric car manufacturer, and Daimler AG, the German automaker that owns Mercedes-Benz. In 2010, BYD and Daimler formed a cooperation with the goal of developing electric vehicles for the Chinese market.
The Denza logo is a circular emblem with a drop-like form of dark blue on the interior, encircled by a silver outside piece that seems three-dimensional. The brand's name appears below the emblem with the letter "E" having a blue color. The logo symbolizes the essence of premium electric cars and is a visual tribute to the brand's competence.
The Denza Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
