Checker Motors Corporation was an American automaker best known for creating the Checker Marathon, a classic taxi cab that became popular in the United States. Morris Markin founded Checker Motors in 1922 as the Checker Cab Manufacturing Company, which produced taxicabs.
The Checker Motors Corporation logo features a black and white chess board design. The logo depicts the company's focus on quality and craftsmanship.
The Checker Motors Corporation Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
