The Brockway Motor Company was a truck and bus manufacturer headquartered in Cortland, New York. The company was founded in 1875 as Brockway Carriage Works and began making trucks in the early twentieth century. Brockway trucks were noted for their durability and dependability, especially in heavy-duty applications like construction, forestry, and mining.
The Brockway logo is a timeless mark that represents the brand's history, perseverance, and desire for continuous greatness in the automobile industry. The Husky dog in the logo symbolizes the company's reputation for making robust and reliable vehicles that can handle harsh tasks with ease.
The Brockway Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
