Peterbilt is an American truck manufacturer specializing in medium and heavy-duty vehicles. Founded in 1939, the company is recognized for creating trucks with a strong emphasis on durability, dependability, and customization possibilities for a variety of vocational applications, including long haul, regional haul, and vocational vehicles for sectors such as construction, logging, and oilfield service.
The Peterbilt logo features a bright red oval emblem. The brand name is written a white stylized font in the center of the emblem. The logo represents the company's heritage, ideals, and devotion to quality, while also expressing a personal touch and creative approach.
The Peterbilt Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
