The Studebaker logo features a round emblem with two parts - red and blue, separated by a three-dimensional silver "S". The logo reflects the essence and purpose of the company.
Studebaker was an American automotive manufacturer that existed from the late nineteenth century until the mid-twentieth century. Studebaker was founded in 1852 in South Bend, Indiana, as a wagon and carriage company, before transitioning to automotive production in the early twentieth century. The company became known for its unique designs and high-quality automobiles.
The Studebaker Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
