Auburn automobile Company was an American automotive manufacturer headquartered in Auburn, Indiana. It was created in 1900 by Charles, Frank, and Morris Eckhart. Initially, the firm manufactured horse-drawn vehicles before transitioning to automobiles in the early 1900s.
The Auburn Automobile emblem consists of a geometric crest with a triangular bottom section pointing down and a rectangle top somewhat enlarged. The logo uses a unique serif typeface with all uppercase to display the brand name and the year of establishment.
The Auburn Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
